Well, Instagram is a visually driven platform which means that your focus should be on visual content in the form of photos and videos.Īnd that’s good news considering these facts that show how powerful and convincing visual content is in marketing: Source: CoolerinsightsĬreating amazing visual content is an art, but I strongly recommend that you take a look at this content strategy guide that’ll help you develop a strategy for your high-quality content. While Instagram has the highest engagement rate among the top social platforms, it is slowly but surely decreasing, and in order to keep your engagement and organic reach high, you need to put great focus in creating insanely valuable and high-quality content.
In other words, quality is the word when it comes to content on Instagram. Obviously, people only have time to consume 30% of the content, and previously, 100% of the content from the people you followed was presented in your feed, however, now, Instagram’s very own algorithm decides what it thinks that you will find most appealing, and then it presents that content in your feed. The result of the fact that more content is being produced than what can be consumed? Just look at how Facebook’s organic reach has declined: Source: Adgo.io This means that the organic reach of your posts is decreasing. The thing was, and still is, that more content than what can be consumed is being put out on Instagram, and this goes for Facebook, Twitter, and many other social platforms that have accumulated a huge following. Instagram co-founder and CEO, Kevin Systrom said this: “On average, people miss about 70 percent of the posts in their Instagram profile feeds” I’m obviously talking about the Instagram algorithm.
#Sky rocket instagram followers update#
In fact, it might just have been the biggest and most impactful update to date. In 2016, a huge change came to Instagram. It means that the competition of getting your content seen is tougher than ever, and this also means that average content just won’t cut it anymore. Instagram users share an average of 80 million photos per day. Think about it: if you don’t share any content, you’ll just have an empty profile, and how will people find you then?
Focus on creating incredible contentĬontent is the foundation to success on virtually all social platforms. Instagram has an incredible potential to drive sales, and by using it strategically, you can skyrocket the number of sales you receive from the platform.
What’s more, 53% of Instagram users follow at least one business. In fact, 68% of Instagram followers engage regularly with brands.Īnd better yet, 60% of Instagram users say that they have learned about a product or service on the platform. The good news is that people are friendly towards brands on Instagram, and there’s a clear interest in brands on the platform.
The challenge is grabbing their attention – and when you have, convincing them to buy from you. With more than 700 active daily users – many of which log in to the platform several times a day, I can promise you that there is no shortage of attention on Instagram. Only when you have their attention, you can try to convince them that your brand is the best.īeing a marketer that trades for attention, you’ll be happy to hear that Instagram has tons of it. It’s one of the most widely used social media platforms in the world, and as a result, people’s attention is there.Īs a marketer, you’re trading for attention.Įverything you do in marketing is dependent on getting the attention of your audience. Instagram has over 700 million active daily users. 12 Effortless Ways to Skyrocket Sales on Instagram Today
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